Customer Success Happens on Social Media

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually […]

Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the Aberdeen Group, video marketers get 66% more qualified leads per year and achieve a […]

The Pros and Cons of Outsourcing Your Marketing Team

Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first. The marketing department has quite a few responsibilities […]