7 Social Media Sins Steph Nissen

7 Deadly Sins of Social Media Marketing

As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s a daily study in what is working and what is not to […]

The Pros and Cons of Outsourcing Your Marketing Team

Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first. The marketing department has quite a few responsibilities […]