What’s on the Digital Radar for 2019

The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier customers and prospects expect more while at the same time.

How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed in the last seven years […]

Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the Aberdeen Group, video marketers get 66% more qualified leads per year and achieve a […]

The Pros and Cons of Outsourcing Your Marketing Team

Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first. The marketing department has quite a few responsibilities […]

Hiring and Retaining Successful Salespeople: OMiga Case Study

Ed Hagen and Dan Sills founded OMiga in St. Louis as way to tailor back-office support for small to medium-sized businesses. Their expertise in finance, accounting, bookkeeping, payroll, human resources, and records management has helped businesses nationwide focus on their business while OMiga takes care of the rest. Atomic Revenue came in to assist OMiga with […]