You don’t have to be actively seeking employment or be a recruiter to use LinkedIn. In fact, the best reason to use LinkedIn is for networking and lead generation in the B2B space. Creating your best LinkedIn profile means you go over every piece of your profile and optimize each section. Think of your LinkedIn profile like a page of your website that you are going to optimize for Google to search – SEO (search engine optimization). Each section matters to being found through search within LinkedIn and to ultimately being chosen first by your ideal client. These are the 8 pieces of your profile that you need to take care of for the ultimate LinkedIn profile.