So you’ve decided to utilize social media and get into the digital conversation! Great, but where do you start?
Determining which social networks to utilize as a company requires some thought and consideration. Every social network has a different focus along with different user demographics, so choosing which to implement should not be done on a whim. There are 4 questions to ask yourself before you dive in head first.
Who Do I Want to Reach on Social Media?
First and foremost, when entering the social media world, your company must identify your audience. Who are we trying to reach? What is the goal of our audience on social networks? Who should we focus on? In order to use social networks effectively, your company must know and understand who we are speaking to and sharing information with. Once you know your audience, you have to determine where they spend their time.