You don’t have to be actively seeking employment or be a recruiter to use LinkedIn. In fact, the best reason to use LinkedIn is for networking and lead generation in the B2B space. Creating your best LinkedIn profile means you go over every piece of your profile and optimize each section. Think of your LinkedIn profile like a page of your website that you are going to optimize for Google to search – SEO (search engine optimization). Each section matters to being found through search within LinkedIn and to ultimately being chosen first by your ideal client. These are the 8 pieces of your profile that you need to take care of for the ultimate LinkedIn profile.
You may not know, but Nissen Media is just one person. Me. Steph Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done and is still a lot of fun! That’s why I got into this business, it’s just FUN! To streamline my business I’ve tried out lots of different tools on my laptop and on mobile. Even now, I’m trying out new software, tools, and systems to make myself even more efficient.
We all have those friends who are addicited to social media whether they’re instagramming every meal, or liking every status that pops up in their newsfeed on Facebook. If you’re friends with me, I’m that friend. I know, sorry. I just love social media. With Christmas on the horizon, I’ve compiled a list of 9 social media inspired gifts your friends would love to recieve this year.
One of the most often heard phrases from my clients and even friends is that they don’t understand Twitter. “How does this help my business? It seems like a waste of time. Is it just another Facebook?” Personally, I feel that Twitter is one of the most underutilized social media networks for small businesses. This blog post is directed at some of my current and past clients to clear up five of the most common myths and misconceptions about Twitter for business.
With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush. However, the new social media infused world we live in means that you need a social media plan for Black Friday. I’ve come up with a few ways to leverage the power of your social connections to get your business ready for social media Black Friday.