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What Social Networks Should My Business Use?

So you’ve decided to utilize social media and get into the digital conversation! Great, but where do you start?

Determining which social networks to utilize as a company requires some thought and consideration. Every social network has a different focus along with different user demographics, so choosing which to implement should not be done on a whim. There are 4 questions to ask yourself before you dive in head first.

Who Do I Want to Reach on Social Media?

First and foremost, when entering the social media world, your company must identify your audience. Who are we trying to reach? What is the goal of our audience on social networks? Who should we focus on? In order to use social networks effectively, your company must know and understand who we are speaking to and sharing information with. Once you know your audience, you have to determine where they spend their time.

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Creating Your Best LinkedIn Profile in 8 Steps -

Creating Your Best LinkedIn Profile in 8 Steps

You don’t have to be actively seeking employment or be a recruiter to use LinkedIn. In fact, the best reason to use LinkedIn is for networking and lead generation in the B2B space. Creating your best LinkedIn profile means you go over every piece of your profile and optimize each section. Think of your LinkedIn profile like a page of your website that you are going to optimize for Google to search – SEO (search engine optimization). Each section matters to being found through search within LinkedIn and to ultimately being chosen first by your ideal client. These are the 8 pieces of your profile that you need to take care of for the ultimate LinkedIn profile.

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I Can’t Run My Business Without These 8 Tools

You may not know, but Nissen Media is just one person. Me. Steph Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done and is still a lot of fun! That’s why I got into this business, it’s just FUN! To streamline my business I’ve tried out lots of different tools on my laptop and on mobile. Even now, I’m trying out new software, tools, and systems to make myself even more efficient. 

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Best Social Media Gifts for Your Favorite Geeky Friends

We all have those friends who are addicited to social media whether they’re instagramming every meal, or liking every status that pops up in their newsfeed on Facebook. If you’re friends with me, I’m that friend. I know, sorry. I just love social media. With Christmas on the horizon, I’ve compiled a list of 9 social media inspired gifts your friends would love to recieve this year.

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5 Common Misconceptions About Twitter

One of the most often heard phrases from my clients and even friends is that they don’t understand Twitter. “How does this help my business? It seems like a waste of time. Is it just another Facebook?” Personally, I feel that Twitter is one of the most underutilized social media networks for small businesses. This blog post is directed at some of my current and past clients to clear up five of the most common myths and misconceptions about Twitter for business.


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5 Easy Ways to Prepare Your Business for Social Media Black Friday

With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush.  However, the new social media infused world we live in means that you need a social media plan for Black Friday.  I’ve come up with a few ways to leverage the power of your social connections to get your business ready for social media Black Friday.

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