results social media marketing ROI steph nissen

How to Measure The Results of Your Social Media Marketing

Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they cause companies to waste money as sales continue to fall short of goals. […]

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5 Easy Ways to Prepare Your Business for Social Media Black Friday

With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush.  However, the new social media infused world we live in means that you need a social media plan for Black Friday.  I’ve come up with a few […]