7 Social Media Sins Steph Nissen

7 Deadly Sins of Social Media Marketing

As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s a daily study in what is working and what is not to […]

results social media marketing ROI steph nissen

How to Measure The Results of Your Social Media Marketing

Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they cause companies to waste money as sales continue to fall short of goals. […]