One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social media return on investment (ROI).
With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush. However, the new social media infused world we live in means that you need a social media plan for Black Friday. I’ve come up with a few ways to leverage the power of your social connections to get your business ready for social media Black Friday.