As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s a daily study in what is working and what is not to […]
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they cause companies to waste money as sales continue to fall short of goals. […]
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier customers and prospects expect more while at the same time.
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually […]
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the Aberdeen Group, video marketers get 66% more qualified leads per year and achieve a […]
Hailed as “North America’s fastest growing tech conference”, Collision Conference unites global leaders like Google and Cisco with budding startups and investors from all around the world. Atomic Revenue attended Collision Conference 2018 in New Orleans last month and we absorbed valuable insights from some thought-provoking sessions as well as made connections with some emerging […]
The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri – St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing Scholarship. If that wasn’t a good enough reason to support this event here in […]
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first. The marketing department has quite a few responsibilities […]