About Steph Nissen

Steph Nissen is the CEO and lead digital marketing strategist at Nissen Media based out of Union, Missouri. She's a self-proclaimed social media junkie (in the best way!) and is passionate about helping startups and small businesses thrive in the social space. She's a proud Mompreneur to two amazing kiddos and a highly competitive board gamer!

What's a Twitter List and How Do I Use it? - Steph Nissen

What’s a Twitter List and How Should I Use It?

If you’re here you’ve been asking the question “What’s a Twitter list?” or “What do I need Twitter lists for?” – And lucky you, I can help with that. Honestly, I think Twitter lists make Twitter worth using!

What is a Twitter List?

Right from Twitter HQ a Twitter list is:

A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.

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Creating Your Best LinkedIn Profile in 8 Steps - StephNissen.com

Creating Your Best LinkedIn Profile in 8 Steps

You don’t have to be actively seeking employment or be a recruiter to use LinkedIn. In fact, the best reason to use LinkedIn is for networking and lead generation in the B2B space. Creating your best LinkedIn profile means you go over every piece of your profile and optimize each section. Think of your LinkedIn profile like a page of your website that you are going to optimize for Google to search – SEO (search engine optimization). Each section matters to being found through search within LinkedIn and to ultimately being chosen first by your ideal client. These are the 8 pieces of your profile that you need to take care of for the ultimate LinkedIn profile.

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3 Steps to Create Deliberate Business Goals in 2016

3 Steps to Creating Deliberate Business Goals in 2016

It’s January and that means we’re thinking about resolutions, goals, and our vision of what 2016 will bring us personally and in business. I don’t know about you, but I make resolutions every year and they’re typically something like “I’m going to lose weight” or “I’m going to make more money.” Basically, they’ve vague and they’re something everyone says at some point in their lives. I wanted to change that this year after I went to a networking meeting in my local community. The speaker made an excellent point about being deliberate with your goals and specifying what you want to happen. So, now I’ve got 3 tips in how to create deliberate business goals in 2016. I recently talked about this on Periscope and you can watch the replay.


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6 Reasons Small Business Owners Need to Stop Avoiding Google+

I’ll be the first to admit that I have neglected Google+ and as a small business owner, I was definitely in the wrong. I stuck with the networks I knew how to operate, like Facebook and Twitter, instead of going to where a small business could get the most value – Google+. Here are my top 6 reasons why small business owners need to stop avoiding and undervaluing Google+.


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3 Surefire Ways to Get Quality Twitter Followers

I know and you know that we are looking for better engagement rates, more hits to our website, more hot leads, and more sales for our businesses. But, I feel like we’re biologically programmed to want to see more likes, followers, and connections as well. I know I want to see my numbers increase across the board and so do you. Twitter, I’ve found, is one of the best ways to increase your network quickly. Below I’ve shared 3 surefire ways to not only increase your Twitter followers, but how to get QUALITY Twitter followers.

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50 #ContentMarketing Kings (And Queens!) You Have to Follow on Twitter

When I meander back to how I used Twitter back in the day, I’m embarrased. How did I not really see the amazing business potential of Twitter? It’s way too sad to spend too much time on, but now that I do understand its value I can connect with some pretty stellar people. These are my top content marketers on Twitter who share tips, industry news, and how-to’s for marketing your content.

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I Can’t Run My Business Without These 8 Tools

You may not know, but Nissen Media is just one person. Me. Steph Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done and is still a lot of fun! That’s why I got into this business, it’s just FUN! To streamline my business I’ve tried out lots of different tools on my laptop and on mobile. Even now, I’m trying out new software, tools, and systems to make myself even more efficient. 

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Best Social Media Gifts for Your Favorite Geeky Friends

We all have those friends who are addicited to social media whether they’re instagramming every meal, or liking every status that pops up in their newsfeed on Facebook. If you’re friends with me, I’m that friend. I know, sorry. I just love social media. With Christmas on the horizon, I’ve compiled a list of 9 social media inspired gifts your friends would love to recieve this year.

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5 Common Misconceptions About Twitter

One of the most often heard phrases from my clients and even friends is that they don’t understand Twitter. “How does this help my business? It seems like a waste of time. Is it just another Facebook?” Personally, I feel that Twitter is one of the most underutilized social media networks for small businesses. This blog post is directed at some of my current and past clients to clear up five of the most common myths and misconceptions about Twitter for business.


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6 Ways to Increase Your Social Media ROI

One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social media return on investment (ROI).

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